Branded + Custom Content

As a devotee of AMC’s “Mad Men,” I love any opportunity to channel my inner Peggy Olson in support of innovative brands.
Below are examples of some of my favorite work in branded and custom content.

Digiday

Digital Media Pocket Roadmap
Client: Oracle + Netsuite
I interviewed a range of media experts, gathered their predictions about the future of content, and displayed them in this unique road map design.
The project positioned Oracle+Netsuite as thought leaders within the industry while giving audiences new content that deviated from the same-old prediction format.

Bloomberg

Daily Finance Social Videos
Client: CME Group
I took business insights from CME’s group of finance experts and produced engaging video content for Bloomberg’s digital outlets.
The videos gave the CME Group invaluable daily visibility on Bloomberg’s social platforms while enriching the audience with engrossing news and finance content.
(More samples available upon request)

ABC

Amazing Performance
Client: Lexus
I created an authentic bridge between the luxury of Lexus and the interconnectivity of ABC through the prestige and passion of the Oscars.
The high-quality videos created a genuine emotional attachment to Lexus brand while endowing the carmarker with increased visibility across ABC’s digital ecosystem.
(More samples available upon request)

Archer Education

Ghostwriting
Clients: Various colleges and universities
I interviewed professors, garnered their insights, and ghostwrote articles published in outlets like MarketWatch, Entrepreneur, and Harvard Business Review.
The ghostwritten pieces provided the academics with new media attention while making their complex insights accessible by each publication’s unique audience.
(Samples available upon request)

AXS TV

Vinyl Unboxing
Clients: Capitol Records and additional labels
I produced videos featuring musicians like Carnie Wilson, Kenny Aronoff, and Sebastian Bach as they entertainingly unboxed deluxe vinyl editions of classic albums.
The videos gave the record labels a previously unavailable advertising avenue while providing AXS TV’s music-obsessed digital fanbase with fun and flavorful content.
(More samples available upon request)