Branded + Custom Content

Below are examples of some of my favorite work in branded and custom content.
Each piece succeeded in building an authentic bridge between the brand and its intended digital audience without compromising editorial integrity.
More samples available upon request.

Digiday

Digital Media Pocket Roadmap
Client: Oracle + Netsuite
I interviewed a range of media experts, gathered their predictions about the future of the industry, and displayed them in this unique road map design.
The project established Oracle+Netsuite as thought leaders within the industry while giving audiences new content that deviated from overused prediction formats.

Bloomberg

Daily Finance Social Videos
Client: CME Group
I incorporated insights from CME’s group of finance experts into engaging video content for Bloomberg’s digital outlets.
The videos positioned the CME Group as trusted experts while enriching Bloomberg’s audience with visually-appealing insights on complex financial topics.
(More samples available upon request)

ABC

Amazing Performance
Client: Lexus
I built an authentic bridge between the luxury of Lexus and the dynamic online audience of ABC through the prestige of the Oscars.
The high-quality, high-performing videos enabled Lexus to reach a previously untapped digital audience through genuine, emotionally-compelling content.
(More samples available upon request)

Archer Education

Ghostwriting
Clients: Various colleges and universities
I interviewed professors, garnered their insights, and ghostwrote articles published in outlets like MarketWatch, Entrepreneur, and Harvard Business Review.
The ghostwritten pieces provided the academics with new media attention while making their complex insights accessible by each publication’s diverse audience.
(Samples available upon request)